Client : Apothecary & Co®
"We Believe in the Power of Scents.”
Concept Overview:
In the heart of Sri Lanka, where time slows down and nature weaves its gentle spell, Apothecary & Co was born from a passion for crafting moments of luxury and indulgence. They wanted to fill a void in the local market - a longing for exquisite candles that could elevate spaces and evoke emotions yet were thoughtfully handcrafted with a touch of artistry.
Signature Character:
Inspiration: The Nuanced Sillage collection draws inspiration from the intricate beauty of nature and the evocative power of scents. It seeks to capture the essence of moments and memories, transporting individuals to specific times and places.
Discovery & Conceptualization
Every great story begins with understanding. We start by immersing ourselves in the world of Apothecary & Co., diving into their ethos of luxury, craftsmanship, and nature-inspired artistry. Collaborating closely with their team, we uncover the core of their brand identity and translate it into a creative direction that reflects their journey and values.
OVERVIEW
APPROACH

SERVICES
Photography | Content creation
PHOTOS AND ART DIRECTION :
SHU CREATIVE STUDIO
Product photoshoot / Lifestyle / Concept photoshoot

Bringing the Vision to Life
Our production process brings this concept to fruition. By curating natural elements, designing thoughtful compositions, and using light to mirror the warmth and elegance of the brand, we create a visual identity that feels as handcrafted as Apothecary & Co.’s products.

